Fundamentals of digital advertising
![Fundamentos de la publicidad digital](https://i0.wp.com/dcifuentes.com/wp-content/uploads/2021/07/568-1-scaled.jpg?fit=768%2C768&ssl=1)
In the past, advertising was all about distributing a message in mass media such as television, radio, and newspapers, without any specific segmentation. Times have changed and technology offers us the possibility to promote our products or services in a much more effective way, that is why in this article you will learn the basics of digital advertising.